Senior Creative | Design Manager
Courageously challenging conventional ways of thinking,
pioneering innovation and passionately pursuing my love
for design and branding.
Call me Jaé
I am a senior graphic designer with over 20+ years of experience in Design and Branding. Over the years, I’ve built my career on one simple principle, “add value, consistently”. I have had the opportunity to work within a diverse range of industries, managing a portfolio of international brands to help them achieve their creative, strategic and corporate goals. My specialties lie in Design, Corporate Identity, Brand Development and Brand Strategy. Highly motivated with a unique mix of creative and business acumen and an eye for detail. Strong computing skills and confidence to present and explain ideas and concepts. Seeking a position where I could use my creative and problem solving skills at a high professional level.
Oh, and I love me some music!
2007 - 2008
Master’s Degree in Design and Branding Strategy (with Merit)
This MA degree focused on using design to address key issues in branding. It examined how design thinking can develop a new brand, or improve or expand an existing brand and enhance customer engagement. It aimed to produce Master’s qualified creative design management graduates capable of making a major contribution to the use of design in branding practices in organisations, both large and small.
BARBADOS COMMUNITY COLLEGE
2000 - 2002
Bachelor’s Degree (with Hons) in Graphic Design
This BA degree helped develop skills and abilities that help creatives to function confidently, proficiently and successfully as graphic designers, satisfying local and regional demand in the graphic design industry and related areas of employment.
BARBADOS COMMUNITY COLLEGE
1998 - 2000
Associate Degree in Graphic Design
Virgo Communications Inc. - Barbados, WI
Oct 2010 - Present
Senior Graphic Designer | Design Manager
Collaborated with design studios and cross-functional teams to craft creative solutions for clients such as Colgate, Virgin Atlantic, Louis Vuitton, Burberry among others.
Devised design solutions involving branding, web design, print production and social media across multiple platforms.
Designed a complete political campaign for the Barbados Elections; spearheaded the planning and created the design for the local convention magazine.
Lead and managed daily production, facilitated meetings with team colleagues, and ensured consistent adherence to brand and style guidelines, client specifications, and deadlines.
April-Six - London, UK
Liaising with clients to ascertain their design and marketing needs and communicate project status with them.
Managing the design process with client, ensuring schedules are issued, contact reports supplied post conference calls/ presentations/meetings and costs are approved for all work.
Giving advice and help to clients in formulating their requests, especially in the areas of branding and production.
Ensuring all client briefs are written clearly and concisely for the copy, design, production and digital team.
Proof-reading all printed and online communication materials, ensuring they are updated with the latest product changes. Supporting client service team with research, project management and strategic plans.
Service Manager - London, UK
Mar 2009 - Dec 2010
Managing the effective implementation and execution of the company’s brand standards.
Ensuring all service operations are set for optimum results.
Driving best practice, creating new processes and ensuring a full understanding of the Virgin Brand.
Monitoring improvements of all departments.
Developing customer service procedures, policies and standards for the company.
Taking a central role in ensuring the member journey is constantly convenient and enjoyable.
Investigating and rectifying all potential issues by exceeding all customer expectations.
Communicating courteously with customers by telephone, email, letter and face to face.
Dealing with and supervising club staff, recruitment and appraisals.